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TechnographCreator demands Chief logo back from Board of Trustees
Artist wanted use to be 'permanent'
By The Associated Press
Posted: 4/6/07 Section: News
CHAMPAIGN, Ill. - The man who created the circular, orange-and-blue Chief Illiniwek logo for the University of Illinois 27 years ago wants it back.
But the University's board of trustees, which decided in February to retire the long-controversial Chief symbol, said last week that it would retain ownership of the logo, even though it had voted March 13 to stop using the Chief's image, name and regalia.
An attorney for Champaign graphic artist Jack Davis sent a letter to the University on March 14 asking for the return of the logo.
Davis said he sold the logo to the University in 1980 for $210. According to the letter from attorney Robert Auler, Davis "offered" the logo for the University's use "as long as it would be used as a permanent symbol of Illinois athletics."
With the University's decision to stop using the logo, "We have advised him it is his right to resume control of the logo," Auler wrote.
In a written response, the University asked for documents supporting Davis' claim, but added it believes Davis has no right to the logo.
"We do not believe it would behoove Mr. Davis to undertake any licensing efforts or to take any other actions purporting to assume control of the logo," University attorney Mark D. Henss wrote.
Reached at his office Thursday by The Associated Press, Davis declined further comment. Messages left at Auler's office were not returned.
Davis is a 1969 Illinois graduate. His logo depicts the stern-faced Chief in blue and white, surrounded by a blue and orange headdress.
The logo, licensed to makers of T-shirts and other merchandise, generates hundreds of thousands of dollars a year for the University, school officials said. When the University announced last week that it planned to retain rights to the logo, however, it said it planned to phase out Chief-related merchandise by the end of the year.
The University did away with its mascot after two years of NCAA sanctions and two decades of turmoil. Some American Indians and other activists saw Chief Illiniwek as demeaning, while supporters maintained that the chief was an honorable symbol.
The NCAA agreed the Chief was demeaning and banned the University from hosting postseason sporting events; those sanctions ended with the decision to retire the symbol.
But the University's board of trustees, which decided in February to retire the long-controversial Chief symbol, said last week that it would retain ownership of the logo, even though it had voted March 13 to stop using the Chief's image, name and regalia.
An attorney for Champaign graphic artist Jack Davis sent a letter to the University on March 14 asking for the return of the logo.
Davis said he sold the logo to the University in 1980 for $210. According to the letter from attorney Robert Auler, Davis "offered" the logo for the University's use "as long as it would be used as a permanent symbol of Illinois athletics."
With the University's decision to stop using the logo, "We have advised him it is his right to resume control of the logo," Auler wrote.
In a written response, the University asked for documents supporting Davis' claim, but added it believes Davis has no right to the logo.
"We do not believe it would behoove Mr. Davis to undertake any licensing efforts or to take any other actions purporting to assume control of the logo," University attorney Mark D. Henss wrote.
Reached at his office Thursday by The Associated Press, Davis declined further comment. Messages left at Auler's office were not returned.
Davis is a 1969 Illinois graduate. His logo depicts the stern-faced Chief in blue and white, surrounded by a blue and orange headdress.
The logo, licensed to makers of T-shirts and other merchandise, generates hundreds of thousands of dollars a year for the University, school officials said. When the University announced last week that it planned to retain rights to the logo, however, it said it planned to phase out Chief-related merchandise by the end of the year.
The University did away with its mascot after two years of NCAA sanctions and two decades of turmoil. Some American Indians and other activists saw Chief Illiniwek as demeaning, while supporters maintained that the chief was an honorable symbol.
The NCAA agreed the Chief was demeaning and banned the University from hosting postseason sporting events; those sanctions ended with the decision to retire the symbol.
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Viewing Comments 1 - 5 of 6
Mark
posted 4/06/07 @ 8:00 AM CST
For having only sold it for $210 dollars, when this symbol undoubtedly has made the University hundreds of thousands of dolalrs over the last 20 or so years, it's hard to believe that they refuse to return the symbol to its creator. (Continued…)
jkh
posted 4/06/07 @ 8:34 AM CST
I am 110% Pro-Chief. But let's be honest here, this gentleman never had the conversation of the Chief symbol being permanent.
I never thought the Sioux had the right to ask for the regalia back after having sold it, and I don't feel like this gentleman does either (not after 20 years). (Continued…)
BTO
posted 4/06/07 @ 10:44 AM CST
The length of time is irrelevant. The amount he sold it for is irrelevant. All that matters is the content of the contract by which he sold the University the rights. (Continued…)
Betty
posted 4/06/07 @ 11:01 AM CST
I am glad to see that this topic over the chief continue to make headlines. It is more important than other mundane social problems such as healthcare and education. (Continued…)
Billy
posted 4/06/07 @ 2:03 PM CST
I agree with you betty. Thats why the chief should still be here.. There are bigger problems in the world
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