2008 Woodie Awards
Illini Media
WPGU
buzz
Illio
TechnographCalif. butcher shop on cutting edge of 21st century food trends
By MICHELLE LOCKE, The Associated Press
Posted: 7/1/08 Section: Diversions
SAN FRANCISCO - The pillar-box red lipstick is the first clue the white-coated butcher sawing up a grass-fed California lamb isn't your typical meat-cutter.
But then, Avedano's Holly Park Market is no ordinary chop shop.
Tucked into San Francisco's funky Bernal Heights district, the store - which first opened in 1901 as Cicero's Meats - has an old-time look with its restored period fixtures and black and white photos.
But behind those vintage trappings, Avedano's is on the cutting edge of 21st century food trends, owned and operated by three women - one an ex-vegetarian - and selling sustainably raised, locally produced meat.
"People are surprised when they find three women owning the shop," says Tia Harrison, who, along with Melanie Eisemann and Angela Wilson, took over Avedano's a year ago. "We've gotten a lot of looks from people who are a little bit like, 'Well... Who's your boss? Who's running the show back there?'"
Step into Avedano's and you're likely to be hit by a wave of nostalgia as palpable as the crispy smell of roasting meat that permeates the shop, a tasty byproduct of their catering and sandwich sidelines.
The store was a family-owned market that served the neighborhood for decades, only recently becoming vacant. When the women took over the lease, from a descendant of the Cicero family, they found many of the original furnishings and equipment, which give the place its time-capsule feel.
Serried rows of brick-red steaks are lined up in the old glass cases, next to the paler pink gleam of pork and lamb. There's poultry, too, from floppy-necked whole chickens (free-range and organic, of course) to tiny quail.
"We want people to come into our shop and we want them to find really great quality meats and fish, meat that has been broken down by hand the old fashioned way," says Harrison.
For now, all three are still working day jobs, rotating their hours at Avedano's. Harrison is executive chief of Sociale in Presidio Heights. Eisemann also works at Sociale and runs a landscaping business; Wilson runs a wholesale tea company called Divine Chai.
But then, Avedano's Holly Park Market is no ordinary chop shop.
Tucked into San Francisco's funky Bernal Heights district, the store - which first opened in 1901 as Cicero's Meats - has an old-time look with its restored period fixtures and black and white photos.
But behind those vintage trappings, Avedano's is on the cutting edge of 21st century food trends, owned and operated by three women - one an ex-vegetarian - and selling sustainably raised, locally produced meat.
"People are surprised when they find three women owning the shop," says Tia Harrison, who, along with Melanie Eisemann and Angela Wilson, took over Avedano's a year ago. "We've gotten a lot of looks from people who are a little bit like, 'Well... Who's your boss? Who's running the show back there?'"
Step into Avedano's and you're likely to be hit by a wave of nostalgia as palpable as the crispy smell of roasting meat that permeates the shop, a tasty byproduct of their catering and sandwich sidelines.
The store was a family-owned market that served the neighborhood for decades, only recently becoming vacant. When the women took over the lease, from a descendant of the Cicero family, they found many of the original furnishings and equipment, which give the place its time-capsule feel.
Serried rows of brick-red steaks are lined up in the old glass cases, next to the paler pink gleam of pork and lamb. There's poultry, too, from floppy-necked whole chickens (free-range and organic, of course) to tiny quail.
"We want people to come into our shop and we want them to find really great quality meats and fish, meat that has been broken down by hand the old fashioned way," says Harrison.
For now, all three are still working day jobs, rotating their hours at Avedano's. Harrison is executive chief of Sociale in Presidio Heights. Eisemann also works at Sociale and runs a landscaping business; Wilson runs a wholesale tea company called Divine Chai.
The Daily Illini encourages on-topic discussion through article commenting on its articles and blogs. It is our policy not to delete any comments based upon political or ideological point of view. However, we reserve the right to remove comments that are abusive, off-topic or use excessive foul language.
The posting of copyrighted material, including any and all content for which you are not the author, is illegal under Federal intellectual property laws. Such activity will not be tolerated. Comments containing copyrighted material will be removed, and continued violation of copyright law is grounds for being banned completely from commenting on DailyIllini.com.
If you feel any post meets these conditions or merits review, please e-mail our editors at meonline@dailyillini.com.
Be the first to comment on this story